To grow rooms under IHGA management control and franchise to 2,000 by December 2018 and 5,000 by 2023.
To consistently achieve a 10% growth in excess of the projected revenues annually.
To grow the ICON brands to a franchise with at least 10 hotels by 2020 through our warm footprints: THE GRAND CHIEFTAIN ***** (5 star Luxury), THE ROYALE CHIFTAIN**** (4 star Business and Leisure), THE SAHARA CHIEFTAIN*** (3 star Resort and Conferencing) & BONGO BOUTIQUE (budget guest house).
To achieve a GSI score of at least 85% and an ICON Reward and Loyalty performance of 25%.
Recognition as employer of choice, with highly incentivized, passionate and hospitable skilled personnel.
Group Africa Limited
is a fast emerging
Be the bench mark for best practices in Hospitality, Leisure, Recreation and Tourism consultancy services provider from Africa to the world.
Provide world-class Consultancy / Management services to investors in the sector, by enhancing the Quality-Based competitiveness of the African tourism product; professionalism will significantly contribute to the development of the Sector.
Help develop products that exploit the full potential of the unique and rich social and cultural diversity of the region.
Promote sustainable tourism through the development of hospitality, leisure and recreational products that are compatible with Africa’s physical, social, cultural, economic and political environments.
Enhance the contribution of tourism to the Socio-cultural and Economic development of the African Continent.
Embark on good causes that will alleviate the plight of the poor.
Concept Development for New Products
Business and Strategic Planning
Pre-Opening Services (POSA) for New Properties
Management Services (Contract)
Human Capital Development (Apprenticeship, OJT, Seminars, Workshops) Staff Recruitment and Selection
Systems and Operational Analysis/Audit
Sales and Marketing (Hospitality Industry Products and Services) Applied Market Research
Hospitality projects landscaping and contracting
Integrated Hotel Management Systems
Procurement (Furniture, Furnishings, Fixtures and Equipment – FFFE/OES) Procurement of hospitality projects Capital Expenditure equipment on turnkey basis
Property Planning and Design
Physical Product and Service Improvement
Quality Assurance programmes for Hotels and Restaurants
Curriculum Development for Training Institutions, including
Franchising Capacity Building (Train the Trainer programmes for training institutions)
Formulation and Planning Tourism Development Policy