Corporate Strategy

BRAND

  • Grow through ICON brands for each market segment.

  • Develop ICON brands that are essentially strong in African brand ethics and also efficient in execution.

  • Transform ICON into a Corporate Intellectual Property Company.

Growth

PEOPLE

  • Select passionate, institutionalized and loyal hotel personnel.

  • Develop ICON brands that are essentially strong in African brand ethics and also efficient in execution.

  • Empower management and align their talents to match their competence.

  • Regular and honest performance management and reward systems, we will be leveraging on our team’s extensive expertise in branding and marketing hospitality, as well as synergies in structuring & packaging hotel management, leasing and franchising contracts to meticulously satisfy and exclusively manage the expectations of our clients.

PROFIT

  • Revenue driven strategies that align costs to revenue

  • Incremental financial performance and reward

  • Sustainable processes and performance

arrow

GROWTH

  • Rapid spread of our warm footprints and economies of scale

  • Structured Development Partners

  • Returns to Owners and Stakeholders

CONTROL

  • FREQUENT, RIGOROUS REVIEWS

  • CARROT & STICK

  • FLUID SEAMLESS STRUCTURE

control

STRATEGIC FOCUS

  • Legacy Driven

  • Sustainability

  • Regional Brand

  • Great Standards

  • Excellent in Operation

  • Work that takes care of cost efficiencies