Lapallise Hotel

235 rooms hotel located in Rwanda's capitol Kigali

Palace Hotel

Situated in Tanzania's Safari capitol Arusha, hotel has 97 rooms.

Kingfisher Hotel

Nested on the shores of Indian ocean, this hotel has 150 rooms located in Tanga,

Magorotto Exclusive Eco Lodge

30 rooms facility located in Tanga,

Naivasha Hotel

Two facilities with total of 244 rooms situated in Naivasha, Kenya.

Parrot Hotel

Brand new hotel with 140 rooms nested in Arusha, Tanzania.

Selian Hotel & SPA Juja - Kenya

A 70 key hotel, Spa and Conferencing, opening in December 2015

Lapallise Hotel

235 rooms hotel located in Rwanda's capitol Kigali

Palace Hotel

Situated in Tanzania's Safari capitol Arusha, hotel has 97 rooms.

Kingfisher Hotel

Nested on the shores of Indian ocean, this hotel has 150 rooms located in Tanga,

Magorotto Exclusive Eco Lodge

30 rooms facility located in Tanga,

Naivasha Hotel

Two facilities with total of 244 rooms situated in Naivasha, Kenya.

Parrot Hotel

Brand new hotel with 140 rooms nested in Arusha, Tanzania.

Selian Hotel & SPA Juja - Kenya

A 70 key hotel, Spa and Conferencing, opening in December 2015

About us

C.E.O’s Statement

ICON Hotel Group  Africa is a brand focused hospitality entity and is proudly associated with brands in the Five  Eastern African countries. This structure strengthens our market reach, as well as quality, training and systems support.

ICON has a strong, focussed and passionate  management team with many years of experience of managing leading hotel brands and trading in hospitality across the East African countries, thus developing vast competency of start up, development and operations in both city hotels and resorts.

Over the next few years, ICON is set for an aggressive, well planned expansion drive premised on both specific brand and key company values of passion and professional excellence, and building an entity that will not only grow from good to great but built to last.

—This is our firm belief, and this is our walk. Our I.C.O.N;

  • Innovations,
  • Conceptualization
  • Opportunities
  • New Horizons

 

VISION

To become one of Africa’s leading top 10 hotel chains by 2020 in terms of:

  • Capacity,
  • Customer focus,
  • Profitability, and
  • Human capital development

 

GOALS

  • Rapid Growth and Expansion between 2014 and 2020, coupled with exceptional returns and excellence in customer satisfaction
  • Consolidation of The Group between 2020 and 2030, with possibility of listing across East African bourses by 2030

 

OBJECTIVES

  • GROWTH – to grow rooms under management control to 1,000 by December 2018 and 3,000 by 2023,
  • FINANCIAL – to consistently achieve a 10% growth in excess of the projected revenues annually.
  • GUEST SATISFACTION – to achieve a GSI score of at least 85% and an ICON Reward and Loyalty performance of 25%
  • BRAND – To grow the ICON brands to at least 4 hotels by 2016 and 10 hotels by 2020 and grow the balance through the 5 ICON  brands (Premier, Boutique, Resorts, Conferencing & Msafiri).
  • PEOPLE – Recognition as employer of choice, with highly incentivized, passionate and hospitality skilled personnel.

 

STRATEGY

—  BRAND

  • Grow through ICON  brands for each market segment.
  • Develop ICON brands with a strong African brand ethic and yet efficient in execution.
  • Develop ICON into a Corporate and an Intellectual Property Company

 
—  PEOPLE

  • Select passionate hotel personnel, develop and institutionalize loyalty
  • Empower management and align their talents to match their competence.
  • Regular and honest performance management which results in reward or punishment.

 
—  PROFIT

  •  Revenue driven strategies and then align costs to revenue
  •  Incremental financial performance and reward
  •  Sustainable processes and performance

 
—  GROWTH

  • Rapid expansion in the first few years for footprint coverage and economies of scale.
  • Structured Development Partners
  • Returns to Owners and Stakeholders

 

CONTROL

  • FREQUENT, RIGOROUS REVIEWS
  • CARROT & STICK
  • FLUID STRUCTURE

 

OUR VALUES

  • PASSION
  • INTEGRITY
  • FAMILY
  • PROFESSIONAL EXECUTION
  • REWARDS
  • TEAM WORK
  • EQUAL OPPORTUNITY
  • EFFICIENCY & RESPONSIVNESS

 

OUR TRADITIONS

  • CRYSTAL CLEAR GOALS AND FOCUS
  • SPEED AND AGILITY OF A SMALL COMPANY
  • NEVER GIVE UP
  • CAN DO BETTER THAN YESTERDAY
  • HEARTS, HEADS & HANDS INDUCTION
  • SKILL AND WILL SELECTION
  • SERVICE COMMITMENT CERTIFICATE
  • ALWAYS IN DINNER SUIT
  • LEADERS GUIDE, GUAGE AND GUARD
  • THINK TANK HQ
  • A HOTELIERS COMPANY
  • COOK OUT AT THE OFFICE

 

Our Logo

  • —Strategic Focus
  • —Legacy issues
  • —Sustainability
  • —Regional Brand
  • —Great Standards
  • —Excellent in Operation
  • —Work that takes care of cost efficiencies

Our Brands

—  ICON  RESORT HOTELS

—  Group’s Resort brand with a warm African experiential appeal which is destination specific

—  Great for conference getaways and family escape

—  The connectivity with staff & management plus service levels is core to differentiation

—  WE CAPTURE MEANINGFUL MOMENTS

—  Brand Promise:

RETREAT  . CONNECT  . EXPERIENCE

Brands

—  ICON PREMIER HOTELS

—  Up-scale city hotel brand

—  Architecture and service levels connect

—  Warm, friendly and professional service

—  Signature differentials with relevance to specific locations

—  THIS IS OUR LUXURY MEETING PLACE

—  Brand Promise:

MEET  . EXPERIENCE  . SUCCEED

Brands

—  ICON  BOUTIQUE HOTELS

—  Serene, up-market hotels with special emphasis on personalized service and connection

—  Elegance in design detail and feel

—  Masterly service and superior product offering

—  Site-specific value-adds

—  THIS IS THE GROUP’S SOUL PROVIDER

Brand Promise:

PERSONAL  . INDULGE  . SAVOUR

VALUE CREATION

—  Strategic input and Business planning

—  Project Scoping & Technical Specs

—  Investment & Operationally Efficient Design specs

—  Business Partners that provide TURN-KEY Development and Project Management

—  Pre-Opening Services & Planning

—  Training

—  Sales, Reservations and Marketing Systems

—  Group Marketing efficiencies

—  ICON Operations System – The HOSPITALITY MANAGEMENT IN A BOX

—  Brand Identity Manual (BIM)

—  Loyalty Programs for individual and group bookings

—  Operational reviews / accountability and strategic direction ( GUIDE, GAUGE & GUARD principle)

—  Asset Management through Refurb reserve and in-house ICON CARE maintenance program

—  Group Procurement Efficiencies

—  Access to ICON Best practice in systems management.

LOYALTY PROGRAMMES

Individual incentives

  • Icon welcome cards
  • Gold & Platinum treatment
  • Fantastic menu of benefits

Group Incentives

  • Icon Club rewards
  • Incentives for Bookers
  • Market relevant Incentives

OUR LEADERS

—  Mr. Fred Maina

  • Chief Executive Officer and based in Nairobi, Kenya & Arusha, Tanzania
  • Driver of Strategic , Brand and Company Partnerships
  • Former CEO of HODI Hotels/Palace Hotel and General Manager Mt. Meru Hotel in Arusha
  • Extensive knowledge in regional and international  Hospitality industry
Lapallise Hotel
Lapallise Hotel
Parrot Hotel
Parrot Hotel
Selian Hotel&Spa-Juja
Selian Hotel&Spa-Juja
Naivasha Hotel
Naivasha Hotel
Hospitality firm taps into counties with Juja hotel
06 Oct 2014

Hospitality and tourism develop­ment and management firm Icon Hotels Group Africa (IHGA) is invest­ing in a prime hotel facility in Juja as it moves to tap into opportunities in counties.

Read More »

Kenyan hotel chain eyes Republic of Somalia peace dividends
13 Jun 2013

One of the first Kenyan owned hotel management company, Icon Hotel Group Africa is set reap Somalia’s peace dividends by setting up a branch in the country.

Read More »

Contact us

Message

Icon Hotels Africa Ltd

  • Tanzania Address:
    P.O. Box 13012,
    Boma Road,
    Arusha, Tanzania

  • Phone: +254 728 79 19 09

  • Email: ceo@iconhotelsafrica.com


  • Kenya Address:
    P.O. Box 54556-00200,
    Embassy House 5th Fl.,
    Nairobi, Kenya

  • Email: ceo@iconhotelsafrica.com

  • Cell (roaming): +254 728 79 19 09